Campaign Media Plan

Our Facebook page will act as an informational tool for parents and primarily the youth. Although we are not directly targeting the youth- we want them to be aware of the extent of the issue and think about how the issue relates/affects their behavior and outlooks.
The Facebook page would have statistics and supporting literature on the issue to not only educate youth but parents who are members of the SNS. We would also have video clips from YouTube showing examples and prevalence of promiscuity to urge the backing of parents in specific.
People can advertise their support for our organization in a public way to market our team and efforts as well as provide a discussion board for youth and parents to engage in conversation about their feelings on the issue, provide support and networking opportunities, and post effective actions for parents and supporters to do in order to push for policy change.
We will use Twitter to promote our events including speaker banquets that serve to educate media executives and the public about our issue and the actions we want to take. Additionally, our concert would be advertised as well as other activities centered around our issue like school/hospital educational discussion meetings, meetings with CW executives and other activities to promote public awareness and support.

We will urge parents to become more aware of the promiscuous content in media directed towards youth by presenting clips and examples in our literature, community meetings, and online resources. Here are just a few examples we would use...
Hi, check my new fantastic look @ http://www.dove.us/?dl=/cfrb/gallery/video_2.aspx%7Cvideo-id=1&source=shareBlogger
http://youtu.be/4zCP2rauvvQ
http://youtu.be/6jaSHlDpXi4

As well as informational coverage other informational background organizations produced:
http://youtu.be/vrP6HsCsF0c
http://youtu.be/jU2WzCjTkF4


We also want to create and upload a PSA campaign commercial to YouTube that demonstrates our organization's platform and efforts, and most importantly provides ways our supporters (mostly parents) can help achieve a policy change: like changing the channel, writing petitions to the CW, and working with others to widen awareness and action.
The PSA commercials will be similar to the Dove Real Beauty Campaign commercial called "Under Pressure" that shows all the risque content of prime time shows on the CW/or of media in general.

The same commercial will be aired on TV and advertisements of the celebrity endorsing our cause and calling for the public's support and action will run in print: newspapers, parent magazines like O and Real Simple [to target CW and parents]. In addition to younger-geared magazines like People, Marie Claire, Cosmopolitan, and Glamour.

Hi, check my new fantastic look @ http://www.dove.us/?dl=/features/videos/default.aspx%7Ccp-documentid=8354359%7Cvideo-id=1&source=shareBlogger

After creating buzz through these PR tactics, we will try to present our issue and campaign to news organizations so features can be done on it and to reinforce credibility. Example: http://youtu.be/RVsS9Sxoo4U