Advocacy Policy Change Letter

25 May 2011
The CW Network LCC
3300 W Olive Avenue # 300
Burbank, CA 91505-4661

Dear CW Executives:

We are writing this letter to petition for the institution of at least one healthy relationship message per prime time TV show on your network. A study conducted by RAND in 2004 found that kids with higher exposure to sex on TV were almost twice as likely as kids with lower exposure to initiate sexual intercourse. Seeing the direct effects of media on youth, it is your responsibility to take action. Integrating one healthy relationship per prime time show will provide young viewers with positive role models and help defame the idea that overly sexually aggressive behavior is the norm.

Currently there are no alternative options for viewers who want to watch entertaining television shows that provide positive role models for living out healthy relationships. Looking at our poll results from our blog, there is overwhelming support for integrating these relationships. We believe that from the feedback we have received placing in healthy relationships will not only increase your viewership, but also gain the support of parent groups.

We are partnering with Commonsense Media and we recognize that shows such as Smallville and Supernatural appropriately provide positive role models for viewers. If positive relationships with less promiscuous behavior were placed within your prime time shows such as 90210, Gossip Girl, Hellcats and Vampire Diaries we can help promote your shows to gain better response from parents and teens.

At the same time we have also gain the support of advertisers such as Vitamin Water and Ford who are pledging for our cause. If we do not receive your support, Vitamin Water and Ford have pledge to pull their advertising from your network. We ask you to take action on behalf of our youth and recognize your responsibility to better our society.

Thank you for your kind attention to this matter,

Revive Media



(408)773-2298
ReviveMedia@gmail.com
500 El Camino Real
Santa Clara, CA 95050