Images like this are promoted by the CW for their prime time shows targeted to youth. Racy and irresponsible messages the CW produces affects the youth's behavior and attitude about sex and relationships, threatening the health of our youth. Today- more than ever, our world and viewpoints are dominated by the media's messages. Media helps connect people on a global scale by acting as a source of news and advertisement of messages of all sorts.
One of the messages the media has been promoting to youth through prime time shows is the over-sexualization of adolescents and irresponsible sexual behavior and attitudes that are portrayed by popular characters. Prevalent promiscuity in the media can negatively affect sexual behavior and perceptions of healthy relationships in adolescents and teens. Definition of promiscuity in television: sexually overt material that glorifies short term, superficial relations that does not discuss responsibility or risk of having these types of relationships.
The prevalence of this risky message all over popular TV shows is that it causes impressionable adolescents to think that the scandalous sexual behavior shown on TV is the norm. In TV land- the casual hook-ups, one-night-stands, orgies, multiple partners and naive behavior do not have consequences, like the real world does.
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