Our Plan of Action

We are advocating for the CW network to incorporate a minimum of one healthy sexual and/or relationship message into each show broadcasted during prime time hours.

We feel this action will promote a healthy and realistic message about sexuality and relationships. Our hope is that CW will incorporate our message and that adolescents will have a more realistic and cautious view on sexual behavior. Thereby, not glorifying the looseness of sexuality and the gratification from such behavior (without showing consequences).

It will also provide young viewers with positive role models
Decrease the viewership of shows that highlight overly sexual behavior
Provide insight and guidance into having and maintaining successful and healthy relationships.
Reverse the distorted representations of relationships.

We are targeting the CW Network- who airs some of the top teen prime time shows including:
-Gossip Girl
-90210
-America's Next Top Model
-Vampire Diaries
-Hellcats
-Life Unexpected
-One Tree Hill
-Smallville

Indirectly we want to target the parents of the media-targeted audience (youth ages 12-20).
We hope to recruit the support and action of the parents to press the CW to incorporate our desired message in each show.


Spreading the Word:

We will use cooperative strategies like meeting face to face with the CW to provide them with evidence for our case that shows the correlation between over-sexualized messages and the high percentage of risky behavior and loose attitude of the youth.
We will partner with parents and other advocacy organizations (like Parents Television Council and Commonsense Media)that back our cause to produce stronger results and reach a wider audience. We also will educate the public through online literature and updates as well as at schools, churches, and community boards.

Activities:
Hold informational discussion sessions at schools, doctor's offices, and local clubs and volunteer organizations.
Holding a concert with celebrities endorsement and involvement to sway the support and action of their fans and industry decision makers who are likely to work with them for their appearance on shows.
We also will enlist Politicians to take up our cause and give it a public platform.